{"id":2434,"date":"2013-07-30T10:09:06","date_gmt":"2013-07-30T02:09:06","guid":{"rendered":"http:\/\/www.cila.org.tw\/?p=2434"},"modified":"2013-07-23T11:26:04","modified_gmt":"2013-07-23T03:26:04","slug":"%e3%80%90%e6%96%b0%e6%9b%b8%e8%b3%87%e8%a8%8a%e3%80%91%e7%82%ba%e4%bb%80%e9%ba%bc%e6%90%9c%e5%b0%8b%e5%b0%87%e8%a2%ab%e6%b7%98%e6%b1%b0%ef%bc%9a%e5%9c%a8%e5%85%a7%e5%ae%b9%e8%a2%ab%e6%b7%b9%e6%b2%92","status":"publish","type":"post","link":"http:\/\/www.cila.org.tw\/?p=2434","title":{"rendered":"\u3010\u65b0\u66f8\u8cc7\u8a0a\u3011\u70ba\u4ec0\u9ebc\u641c\u5c0b\u5c07\u88ab\u6dd8\u6c70\uff1a\u5728\u5167\u5bb9\u88ab\u6df9\u6c92\u7684\u7db2\u8def\u4e16\u754c\uff0c\u7b56\u5c55\u624d\u662f\u738b\u9053"},"content":{"rendered":"

\"20130730_\u70ba\u4ec0\u9ebc\u641c\u5c0b\u5c07\u88ab\u6dd8\u6c70\"<\/a>\u66f8\u540d\uff1a\u70ba\u4ec0\u9ebc\u641c\u5c0b\u5c07\u88ab\u6dd8\u6c70\uff1a\u5728\u5167\u5bb9\u88ab\u6df9\u6c92\u7684\u7db2\u8def\u4e16\u754c\uff0c\u7b56\u5c55\u624d\u662f\u738b\u9053( Curation Nation : how to win in a world where consumers are creators)
\n\u4f5c \u8005\uff1aSteven Rosenbaum
\n<\/span>\u51fa\u7248\u793e\uff1a\u9ea5\u683c\u7f85\u2027\u5e0c\u723e
\nI S B N\uff1a978-986-157-782-1
\n\u51fa\u7248\u5e74\uff1a2012\u5e74<\/p>\n

\u5716\u7247\u4f86\u6e90\uff1ahttp:\/\/www.books.com.tw\/exep\/prod\/booksfile.php?item=0010531969<\/a><\/p>\n

\u96a8\u84571993\u5e74\u63a8\u51fa\u5546\u7528\u7db2\u969b\u7db2\u8def\u8207\u8cc7\u8a0a\u53ef\u5373\u6642\u5feb\u901f\u53d6\u5f97\u5f8c\uff0c\u5de8\u91cf\u8cc7\u6599\u6025\u901f\u6210\u9577\uff0c\u9762\u5c0d\u8cc7\u8a0a\u6cdb\u6feb\u8207\u8cc7\u8a0a\u8d85\u8f09\uff0c\u4eba\u985e\u8207\u96fb\u8166\u5354\u540c\u662f\u672a\u4f86\u7684\u8da8\u52e2\uff0c\u552f\u6709\u4ee4\u4eba\u4fe1\u670d\u3001\u5c08\u696d\u3001\u6709\u4e0a\u4e0b\u8108\u7d61\u7684\u5404\u7a2e\u4e3b\u984c\u5167\u5bb9\uff0c\u624d\u80fd\u6eff\u8db3\u4eba\u5011\u4e0d\u540c\u7684\u8cc7\u8a0a\u9700\u6c42\uff0c\u800c\u7b56\u5c55\u5373\u70ba\u8fa8\u8b58\u54c1\u8cea\u7684\u4e00\u500b\u6d41\u7a0b\u8207\u65b9\u6cd5\uff0c\u7f3a\u5c11\u4e86\u7b56\u5c55\uff0c\u6700\u7d42\u9084\u662f\u4e00\u5927\u5806\u770b\u4f3c\u76f8\u95dc\uff0c\u5be6\u969b\u4e0a\u537b\u7f3a\u4e4f\u7cfb\u7d71\u7d44\u7e54\u7684\u6771\u897f\u3002<\/p>\n

\u672c\u66f8\u4f5c\u8005Steven Rosenbaum\u662f\u7db2\u8def\u4e0a\u6700\u5927\u7684\u5373\u6642\u5f71\u7247\u532f\u805a\u8207\u7b56\u5c55\u5f15\u64ceMagnify.net<\/a>\u7684\u57f7\u884c\u9577\uff0c\u4ed6\u8a8d\u70ba\u7b56\u5c55\u7684\u5f62\u5f0f\u8207\u898f\u6a21\u4e0d\u4e00\uff0c\u5167\u5bb9\u7b56\u5c55\u4eba\u8207\u5167\u5bb9\u7b56\u7565\u8005\u662f\u512a\u8cea\u7b56\u5c55\u5167\u5bb9\u8207\u5e36\u52d5\u793e\u7fa4\u7db2\u8def\u7684\u95dc\u9375\u5143\u7d20\uff0c\u7b56\u5c55\u662f\u4eba\u5011\u8ce6\u4e88\u4efb\u4f55\u8490\u96c6\u3001\u7d44\u7e54\u800c\u5f97\u7684\u4e8b\u7269\u300c\u5b9a\u6027\u5224\u65b7\u300d(qualitative judgment)\uff0c\u5f9e\u800c\u589e\u52a0\u9019\u4e9b\u4e8b\u7269\u7684\u50f9\u503c\u3002<\/p>\n

Rosenbaum\u4ee5\u8b80\u8005\u6587\u6458\u3001\u6642\u4ee3\u96dc\u8a8c\u3001\u6709\u7dda\u96fb\u8996\u7b49\u4f8b\u8aaa\u660e\u7b56\u5c55\u7684\u767c\u5c55\u60c5\u6cc1\uff0c\u800c\u8fd1\u5e74\u7684\u4e32\u6d41\u7f8e\u98df\u5bb6\u3001\u5f71\u7247\u7db2\u8def\u3001Mediaite.com<\/a>\u7db2\u7ad9\u53caNewser<\/a>\u7db2\u7ad9\u7b49\u4e5f\u662f\u5404\u5f0f\u7b56\u5c55\u7684\u5be6\u4f8b\uff0c\u65b0\u805e\u5a92\u9ad4\u76ee\u524d\u4e5f\u7d1b\u7d1b\u6295\u5165\u7b56\u5c55\u7684\u6f6e\u6d41\uff0c\u7d10\u7d04\u96dc\u8a8c\u7684NYmag.com<\/a>\u4fbf\u662f\u96dc\u8a8c\u64c1\u62b1\u7b56\u5c55\u7684\u6210\u529f\u4f8b\u5b50\u3002<\/p>\n

\u4ee5\u300a\u54c8\u82ac\u767b\u90f5\u5831Huffington Post<\/a>\u300b\u7db2\u7ad9\u70ba\u4f8b\uff0c\u7531\u4e0d\u91cd\u8907\u8a2a\u5ba2\u4eba\u6578\u7684\u5feb\u901f\u589e\u9577\uff0c\u5370\u8b49\u4e86\u7b56\u5c55\u7684\u9023\u7d50\u7d93\u6fdf(linked economy)\uff0c\u4ea6\u5373\u7b56\u5c55\u672c\u8eab\u662f\u9023\u7d50\u8005\uff0c\u4e5f\u662f\u88ab\u9023\u7d50\u8005\uff0c\u50b3\u9001\u6d41\u91cf\u7d66\u81ea\u5df1\u7684\u4efb\u4f55\u7db2\u7ad9\uff0c\u90fd\u662f\u91cd\u8981\u7684\u5408\u4f5c\u5925\u4f34\uff0c\u53ef\u70ba\u4f01\u696d\u7bc0\u7701\u6210\u672c\u8207\u63d0\u5347\u50f9\u503c\u3002\u800c\u300a\u54c8\u82ac\u767b\u90f5\u5831\u300b\u6210\u529f\u7684\u79d8\u8a23\u5728\u65bc\u5167\u5bb9\u4e0d\u662f\u55ae\u4e00\u4f86\u6e90\uff0c60%\u4e3b\u8981\u6838\u5fc3\u5167\u5bb9\u662f\u652f\u85aa\u8a18\u8005\u7de8\u8f2f\u7684\u65b0\u805e\u5831\u5c0e\u8207\u90e8\u843d\u683c\u793e\u8ad6\uff0c40%\u5247\u662f\u8f49\u8f09\u4ed6\u8655\u5df2\u767c\u8868\u904e\u7684\u6587\u7ae0\uff0c\u5305\u62ec\u4f86\u81ea\u4e16\u754c\u5404\u5730\u79d1\u6280\u3001\u653f\u6cbb\u3001\u5a92\u9ad4\u3001\u85dd\u8853\u7b49\u9818\u57df\u7684\u9818\u5c0e\u4eba\u7269\u7d44\u6210\u7684\u90e8\u843d\u5ba2\uff0c\u53ca\u7531\u5176\u7de8\u8f2f\u7fa4\u641c\u5c0b\u5176\u4ed6\u4e0d\u540c\u7db2\u7ad9\u5177\u8a71\u984c\u6027\u7684\u5167\u5bb9\uff0c\u800c\u4f7f\u7528\u8005\u4e5f\u53ef\u4ee5\u8a55\u8ad6\u5f62\u5f0f\u8ca2\u737b\u7684\u5167\u5bb9\uff0c\u5176\u9a5a\u4eba\u7684\u6d41\u91cf\u6709\u4e00\u534a\u4f86\u81ea\u65bc\u9023\u7d50\u8207\u641c\u5c0b\uff0c\u4e5f\u671f\u671b\u900f\u904e\u6d41\u91cf\u5e36\u4f86\u9322\u6f6e\u3002<\/p>\n

\u7b56\u5c55\u5c0d\u65bc\u6d88\u8cbb\u8005\u7684\u5f71\u97ff\uff0c\u7531\u4ee5\u5f80\u55ae\u5411\u3001\u5927\u91cf\u5ee3\u544a\u5f62\u5f0f\uff0c\u8f49\u8b8a\u70ba\u300c\u50be\u807d\u7d93\u6fdf (listenomics)\u300d\uff0c\u4f01\u696d\u5fc5\u9808\u4ed4\u7d30\u50be\u807d\u9867\u5ba2\u7684\u8072\u97f3\uff0c\u56e0\u6b64\u7d1b\u7d1b\u900f\u904e\u793e\u4ea4\u5a92\u9ad4\u4f86\u63d0\u4f9b\u4e00\u5c0d\u4e00\u7684\u9867\u5ba2\u670d\u52d9\uff0c\u6d88\u8cbb\u8005\u5728\u7db2\u8def\u4e0a\u638c\u63a7\u4e86\u8207\u7522\u54c1\u54c1\u724c\u76f8\u95dc\u7684\u4e92\u52d5\u8207\u5c0d\u8a71\uff0c\u7406\u6027\u3001\u5e73\u8861\u4e26\u80fd\u63d0\u4f9b\u9867\u5ba2\u56de\u994b\u8207\u89e3\u6c7a\u65b9\u6848\u70ba\u7b56\u5c55\u76ee\u7684\u7684\u793e\u7fa4\uff0c\u5c07\u6210\u70ba\u672a\u4f86\u5e02\u5834\u4e0a\u5f37\u5927\u7684\u529b\u91cf\u3002<\/p>\n

\u5728\u7b56\u5c55\u7684\u5de5\u5177\u8207\u6280\u5de7\u65b9\u9762\uff0c\u4f5c\u8005\u63d0\u51fa\u4e09\u500b\u601d\u8003\u89d2\u5ea6\uff1a\u51fa\u7248\u3001\u5ee3\u544a\u8207\u806f\u5408\u4f9b\u7a3f\u7cfb\u7d71\u3002\u51fa\u7248\u7684\u6b65\u9a5f\u4f9d\u5e8f\u70ba\uff1a
\n1. \u6311\u9078\u5e73\u53f0(\u4f8b\u5982\uff1aWordPress<\/a>\u3001Movable Type<\/a>\u3001Blogger.com<\/a>\u3001Tumblr.com<\/a>)\u3002
\n2. \u627e\u5c0b\u53ef\u4ee5\u6210\u70ba\u5167\u5bb9\u4f86\u6e90\u7684\u7db2\u7ad9\uff0c\u53ef\u5229\u7528\u7db2\u7ad9\u5efa\u7acb\u300c\u641c\u5c0b\u8a5e\u5f59\u5eab\u300d\uff0c\u5305\u62ecSEMRush<\/a>\u3001Compete.com<\/a>\u3001Rank Tracker<\/a>\u3001Wordtracker.com<\/a>\u3001Google\u95dc\u9375\u5b57\u5de5\u5177\u7b49\u7db2\u7ad9\uff1b\u6216\u900f\u904e\u7c21\u6613\u806f\u5408\u4f9b\u7a3fRSS\u994b\u9001\u3001Twitter<\/a>\u7b49\u5de5\u5177\u4f86\u532f\u805a\u6587\u5b57\u8207\u591a\u5a92\u9ad4\u8cc7\u8a0a\u3002
\n3. \u5275\u9020\u7b56\u5c55\u7684\u5167\u5bb9\u3002<\/p>\n

\u800c\u5ee3\u544a\u65b9\u9762\uff0cRosenbaum\u8aaa\u660e\u7b56\u5c55\u7db2\u7ad9\u6709\u56db\u7a2e\u71df\u6536\u4f86\u6e90\uff1a\u6bcf\u6b21\u9ede\u9078\u6210\u672c\u3001\u6839\u64da\u5f15\u5c0e\u6578\u4ed8\u8cbb\u53ca\u806f\u76df\u884c\u92b7\u3001\u6839\u64da\u5be6\u969b\u92b7\u552e\u984d\u4ed8\u8cbb\u3001\u4ee5\u53ca\u8d0a\u52a9\uff0c\u5176\u5efa\u8b70\u521d\u5efa\u7acb\u6642\u5148\u805a\u7126\u65bc\u5167\u5bb9\uff0c\u7b49\u5f85\u63a8\u51fa\u5ee3\u544a\u7684\u6642\u6a5f\uff0c\u4e26\u5f37\u8abf\u5ee3\u544a\u8207\u7db2\u7ad9\u7684\u76f8\u95dc\u6027\uff0c\u5f35\u8cbc\u5ee3\u544a\u4e5f\u8981\u907f\u514d\u592a\u983b\u7e41\uff1b\u53e6\u5916\uff0c\u5728\u806f\u5408\u4f9b\u7a3f\u65b9\u9762\uff0c\u4f5c\u8005\u5efa\u8b70\u53ef\u4ee5\u8003\u616e\u81c9\u66f8\u3001\u63a8\u7279\u3001YouTube\u3001Foursquare\u3001Linkedln\u3001Gowalla\u7b49\uff0c\u5229\u7528\u9019\u4e9b\u806f\u5408\u4f9b\u7a3f\u5de5\u5177\u4f86\u5ba3\u50b3\u54c1\u724c\u3002<\/p>\n

\u5728\u7b56\u5c55\u7684\u71b1\u6f6e\u4e2d\uff0c\u5982\u4f55\u628a\u5b88\u8cc7\u8a0a\u532f\u805a\u7684\u9053\u5fb7\u898f\u7bc4\u8207\u907f\u958b\u527d\u7aca\u7684\u5730\u96f7\uff0c\u53d6\u5f97\u5167\u5bb9\u958b\u767c\u8207\u7b56\u5c55\u4e4b\u9593\u7684\u5e73\u8861\uff0c\u964d\u4f4e\u5171\u4eab\u7684\u8ca0\u9762\u5f71\u97ff\u53ca\u4fdd\u8b77\u6a21\u7cca\u908a\u7de3\u7684\u96b1\u79c1\uff0c\u90fd\u662f\u672c\u66f8\u4f5c\u8005\u63d0\u51fa\u9700\u8981\u601d\u7d22\u7684\u8b70\u984c\u3002\u96a8\u8457\u5fae\u7db2\u7ad9\u8207\u884c\u52d5\u7db2\u8def\u7684\u8208\u8d77\uff0c\u900f\u904eFoursquare\u3001\u63a8\u7279\u3001\u81c9\u66f8\u3001Magnify.net\u3001Flipboard\u7b49\u9032\u884c\u7684\u300c\u5076\u767c\u7b56\u5c55(accidental curation)\u300d\uff0c\u8b93\u4eba\u4eba\u90fd\u53ef\u4ee5\u662f\u51fa\u7248\u4eba\uff0c\u96f2\u7aef\u7b56\u5c55\u5c07\u6df1\u5165\u4f60\u6211\u751f\u6d3b\u4e4b\u4e2d\uff0c\u672c\u66f8\u5167\u5bb9\u53ef\u4ee5\u8b93\u60a8\u9032\u4e00\u6b65\u4e86\u89e3\u6709\u95dc\u7b56\u5c55\u7684\u5404\u500b\u5c64\u9762\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

\u96a8\u84571993\u5e74\u63a8\u51fa\u5546\u7528\u7db2\u969b\u7db2\u8def\u8207\u8cc7\u8a0a\u53ef\u5373\u6642\u5feb\u901f\u53d6\u5f97\u5f8c\uff0c\u5de8\u91cf\u8cc7\u6599\u6025\u901f\u6210\u9577\uff0c\u9762\u5c0d\u8cc7\u8a0a\u6cdb\u6feb\u8207\u8cc7\u8a0a\u8d85\u8f09\uff0c\u4eba\u985e\u8207\u96fb\u8166\u5354\u540c\u662f\u672a\u4f86\u7684\u8da8\u52e2\uff0c\u552f\u6709\u4ee4\u4eba\u4fe1\u670d\u3001\u5c08\u696d\u3001\u6709\u4e0a\u4e0b\u8108\u7d61\u7684\u5404\u7a2e\u4e3b\u984c\u5167\u5bb9\uff0c\u624d\u80fd\u6eff\u8db3\u4eba\u5011\u4e0d\u540c\u7684\u8cc7\u8a0a\u9700\u6c42\uff0c\u800c\u7b56\u5c55\u5373\u70ba\u8fa8\u8b58\u54c1\u8cea\u7684\u4e00\u500b\u6d41\u7a0b\u8207\u65b9\u6cd5\uff0c\u7f3a\u5c11\u4e86\u7b56\u5c55\uff0c\u6700\u7d42\u9084\u662f\u4e00\u5927\u5806\u770b\u4f3c\u76f8\u95dc\uff0c\u5be6\u969b\u4e0a\u537b\u7f3a\u4e4f\u7cfb\u7d71\u7d44\u7e54\u7684\u6771\u897f…<\/p>\n","protected":false},"author":1,"featured_media":2436,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[8,87],"tags":[101,112],"class_list":["post-2434","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-8","category-87","tag-101","tag-112"],"_links":{"self":[{"href":"http:\/\/www.cila.org.tw\/index.php?rest_route=\/wp\/v2\/posts\/2434","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.cila.org.tw\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.cila.org.tw\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.cila.org.tw\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.cila.org.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2434"}],"version-history":[{"count":5,"href":"http:\/\/www.cila.org.tw\/index.php?rest_route=\/wp\/v2\/posts\/2434\/revisions"}],"predecessor-version":[{"id":2441,"href":"http:\/\/www.cila.org.tw\/index.php?rest_route=\/wp\/v2\/posts\/2434\/revisions\/2441"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.cila.org.tw\/index.php?rest_route=\/wp\/v2\/media\/2436"}],"wp:attachment":[{"href":"http:\/\/www.cila.org.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2434"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.cila.org.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2434"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.cila.org.tw\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}